🔎 free keyword research tools

my top 5 tools for SMBs looking to do keyword research

Author

Nic Bivens
February 23, 2024

Overall, keyword research is OVERRATED.

You know your customers and you know your industry. For that reason, you probably know what your customers are searching for, right?

I understand it sounds easy, but that a keyword research tool could still help your business.

The problem? They are typically really expensive.

So just for you, I have prepared a list of the best FREE keyword research tools out there that will get the job done at the low, low price of $0 ⤵️

Don't stress about competitive keywords or search volumes. Just focus on helping your ideal clients/customers.

Answer The Public is a tool that shows you common questions people might have about your business/industry/niche/vertical.

#2 - Google "People Also Ask" Section

Looking for some keyword inspiration? Check out the "People Also Ask" section on Google search. Click on the caret to reveal more questions, and keep clicking to gather a bunch of ideas for your website or blog.

When you explore the questions in the "People Also Ask" section, you can uncover valuable insights into what users are searching for related to your SEO keyword. By understanding these queries, you can tailor your content to meet their needs and address their specific questions.

Check out AlsoAsked.com for something like AnswerThePublic. With 3 queries per day, small businesses can map out topics and build an SEO content strategy over the course of a week.

See how people ask questions on a topic and build a strategy for collecting potential customers.

As a free tool, AlsoAsked.com is user-friendly for businesses of any size. Give it a try! Who knows what insights you might uncover.

#4 - Google Autocomplete

Google Autocomplete helps by suggesting search terms as you type, giving more long tail keywords to use. Just type in a topic and check out the suggestions for popular search queries. Transfer these results manually into your Google spreadsheet to build the ultimate keyword list. It's a bit of work, but worth it in the end!

Everyone has heard of Google Trends, but have you heard of Exploding Topics?

By using both in tandem, you can spot rising topics and trending keywords before they hit the big time. Just type in a subject or industry and get the scoop on what's gaining traction. Then compare it to Google Trends for a comprehensive view.

Any that I missed? I would love to hear from you! Email me at offpager.com/contact